Jul 11, 2016 - When Snapchat users visit your place of business, they can select a geofilter that you've made available for that area. Then, when they send. Snapchat Business Geofilters If you want to make a Snapchat filter for your business, this page is where you get started. You'll simple create a design with a business Snapchat Geofilter design that you like most and then launched it for your customers to use and love.
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- Snapchat now allows you to create custom geofilters
- Geofilters are overlays that can be placed on top of photos and video clips
- They are used to reflect your location
Todd Haselton | CNBC
Snapchat introduced a new feature on Wednesday that allows users to create custom filters inside the app that can be used by other folks nearby.
Snapchat's geofilters, as they're known, typically overlay stamps on photos and video snippets with information on your location. The custom feature has previously been available online through Snapchat's website.
Here's an example of a geofilter: one might say Jersey Shore if you're at the beach in New Jersey, for example. Or San Francisco if you're at the Golden Gate Bridge. You select filters after you've recorded a video or snapped a picture and before you send it off to friends.
Previously, you could select your own or any number of sponsored filters, but now you can create your own right in the app. It's a new revenue stream for Snapchat, which might please investors.
Here's how to make your own Snapchat geofilter.
Open Snapchat and tap the ghost icon on the top left of the screen
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Tap the settings icon on the top left of the screen
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Select 'On-Demand Geofilters' from the list
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You'll see this screen, hit Continue
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Choose an occasion! I selected one called 'Summer Vibes'
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Pick the filter you want to use. I dig the beer and hotdog. Add some text and emoji to customize it.
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Give it a name
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Set the time when your geofilter should be available. Mine is going to run from 2pm today until 8pm today. You have to buy at least two hours in advance.
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Create a fence where people can use your custom geofilter. Aw darn, caught me by surprise. It's $5.99 for my office area. Thought this was free! The bigger the area, the more you'll spend.
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Guess I need to cough up the dough in the name of science.
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That's it! My new custom geofilter will go live at 2pm as scheduled, after a brief Snapchat approval process, when anyone nearby can use it.
I dig the feature, but I was definitely bummed to see that I had to pay for my filter. Also, you'll need to pay more depending on how big of a location you want to make it available for. Trying to include the area around my entire office quickly boosted the price up to $80!
You can see the obvious new revenue stream for Snapchat here, though, and it's fun if folks want to create custom filters for birthday parties, BBQs and more.
Snapchat has updated the way geofilters work since this guide was published. Read our updated walkthrough for the latest info.
Snapchat geofilters, the location-based graphics that you can place over your photo, are a fun way to spice up your pictures and let your friends known exactly where you're snapping from.
But did you know some of them are made by users? Here's how you can submit your own geofilter design to Snapchat.
In case you're not familiar with Snapchat, here's an example of a geofilter. This filter one pops up when I send Snapchats from the Tech Insider office in Manhattan.
Here's how to submit your own geofilter designs to Snapchat.
You'll need to use Adobe Illustrator or Photoshop to create your design. Snapchat has specific templates for each program. Click here to download them.
Your submissions should be saved as web-optimized, transparent PNG files. Make sure each design is 1080 pixels wide and 1920 pixels high. Files should also be under 300KB.
Check out this chart from Snapchat for more details about the specifics of your design.
Click here when you're ready to submit your design. First, you'll have to create a geofence for it. A geofence designates the area where you want the filter to be available. Use Snapchat's map tool to create your fence.
Next, upload your PNG file by clicking the large plus sign in the upper right-hand side of the screen.
Once your image is uploaded, you'll need to provide some basic information, including your name and email address. You'll also have to explain 'why is this location meaningful to you.'
After you've answered Snapchat's questions, you're ready to hit submit. If your design is accepted, Snapchat will email you to let you know.
Snapchat has strict rules about geofilters, so it's important to do your research if you want your design to be accepted. Filters for specific businesses are not allowed. Neither are designs that block too much of the screen. When designing your filter, Snapchat recommends picking a 'location where people are likely to gather and send Snaps.'
If you're thinking about submitting your own geofilter, be sure to check out Reddit. There are tons of threads devoted to tips and tricks for designing the perfect filter. You can even post your design ideas to get feedback from other designers.
Get the latest Snap stock price here.